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Creating an aesthetic Instagram feed is important to attract your ideal customer. Keep reading to learn 6 tips that will significantly improve the look and feel of your Instagram feed.

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Tips to get an aesthetic Instagram feed


Although having a “perfect Instagram feed” isn’t as important as it was a few years ago, there are over 1 billion users on Instagram making the appearance of your brand important to attract your ideal customer.

Keep reading to learn 6 tips that will significantly improve the look and feel of your Instagram feed.

Define your brand

Defining your brand will help you know what content you should post on your feed. You don’t want to make your pictures seem random or off-brand so start by making a list of your social media content pillars and that will give you ideas on the type of content that you can implement onto your feed. By knowing what your content pillars are, who your target audience is, and taking a look at previous top performing posts will make it easier to plan out your instagram feed. Having a content calendar helps with this, too!

Use high quality content

Posting high quality images doesn’t necessarily mean that you have to take photos with a professional DSLR camera. Your Iphone can take great quality images. A couple of quick things to remember when taking photos: clean your lens, use natural light where possible, embrace negative space.

Edit your photos with a preset

I’m sure you’ve heard this tip before, but its because it’s so important! Editing your photos in a cohesive style, is key to creating a more beautiful Instagram feed. You can find some affordable presets on Etsy that you can edit straight from your iPhone! Editing your photos doesn’t have to feel overwhelming and you don’t need to use photoshop. Sometimes just making sure that you shoot in consistent lighting makes a huge difference.

Choose a color palette

We all know that color is a crucial part of your brand’s visual identity. These colors need to be reflected within your feed as well! If you have already chosen the colors for your brand, you’re off to a great start! If you haven’t created a color palette yet, you can gather color inspiration from images that inspire you, that reflect your brand, or create your own color palette using Canva.

Decide on a grid layout

Planning out the layout of your Instagram feed can be such a game-changer. An easy theme can be as simple as mixing up your posts by posting a photo and a quote graphic every other post. Each post is part of a bigger picture and the way you lay them out in your grid makes a huge difference in the way your Instagram looks and feels.

Plan out your Instagram feed

It’s important to make sure that your photos look nice next to each other and that they follow some kind of logical sequence. There are so many free Instagram apps that allow you to plan out your feed. We recommend checking out Later, Planoly, UNUM, or Preview App.

When it comes to planning out your Instagram feed, it’s not about the content and quality of each individual photo, but the way that they are all tied together.

These scheduling apps allow you to upload the photos and graphics into a visual gallery. You can drag and drop the images around and play around with the order of the photos in order to help you see how your Instagram feed will look.

Did you find these tips helpful? Want to learn more about how to make the most out of your social media? Sign up for our newsletter!

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